eCommerce has transcended physical and digital channels as brands and retailers still invest in digital to grow their business while juggling with data, privacy and logistical challenges. Within the highly competitive e-commerce sector, relevancy must be a top priority because any strategy or approach can become outdated very fast. Constantly staying ahead in the eyes of your customers is the best way to ensure success and growth.
One of the simplest ways to try to do this is by staying alert and up-to-speed with e-commerce trends. However, there's always a risk that comes with trying out the new practices. When it involves experimenting with trends, it's important to be sure that any changes you create are always making things better for your customers.
That being said, there are currently some significant e-commerce trends that each online entrepreneur should remember (and consider taking advantage of). Here we are listing top 10 trends to help you out:
1. Quick and reliable delivery
This might sound niche but gradually the time period between placing the order and receiving the product is reducing further. In some cases, same-day delivery is turning out to be a prerequisite to survive within specific categories and regions. Most of the purchasers hate the additional waiting time, and quicker delivery options are the one thing that tops their wishlist while shopping online.
Although this might be a hard-hitting expectation to handle for you, its execution will assure much more traffic at your ecommerce business than before. We suggest partnering with reliable delivery channels. Fortunately, with Abicart you get the best partners to help you out!
2. A Multi-Channel Presence
Having an Omnichannel eCommerce business model has become one among the highest eCommerce Customer Experience Trends for 2019 which can continue even in 2020. Customers will stop isolating between online and offline modes of shopping. It'll be an era of O2O (online to offline/offline to online). Users are going to be given an option to see offline and order online or see online and devour offline.
Brands will eventually make the shift to an integrated Omni Channel presence, or new brands will build a various cost structure even for an offline existence.
3. Personalization may be a new standard
Amazon and Netflix have created a high standard of expectations when it involves tailored recommendations. Not only do quite two-thirds of consumers think brands must personalize their content, but 42% are annoyed when presented with information that's irrelevant.
Some ecommerce platforms provide the power to work out if a visitor is new or returning so you'll welcome them with an appropriate greeting. you'll also track browsing and buying history and personalize communications supported behaviors.
Here are ways to personalize a customer's experience:
- Use their name within the subject line and body of emails.
- Provide product recommendations directly on the web site with follow-up email marketing.
- Send a message to customers that haven't engaged together with your business recently to supply a reduction .
- Send a birthday promotional offer.
- Acknowledge loyal customers with a surprise reward after a particular number of purchases.
- Try personalized video marketing.
4. Instagram Marketing
Since pictures do the talking on Instagram, it's an excellent medium for brands to reinforce their visibility, experiment more, and display their products creatively. Thus, Instagram marketing is one among the highest eCommerce trends of 2020.
One of the ways to leverage Instagram is by making people directly land on the cart page by offering a store Now option on the post. Several brands also make it some extent to interact with their followers and share the relevant information about their products. Especially in these times, when the planet is leaning on digital, Instagram is that the top eCommerce trend and therefore the best channel for any digital eCommerce business to create stronger relationships through content marketing and ensure continued brand recall.
5. Seamless Checkout Experience
The last steps are often said to be slow and difficult but not for the purchasers of an eCommerce website. A seamless checkout experience are often a game-changer which will revitalize customer retention and loyalty.
For many users, abandoning checkout is simpler than browsing an extended and sophisticated process. it's therefore of prime importance to make sure that the last and most vital step of a buyer’s journey is an easy one. The seamless checkout online shopping experience is, thus, one among the highest eCommerce trends of 2020.
Businesses must alter their eCommerce checkout pages to assist the customer navigate faster and easier. a number of the techniques can include a single-page checkout, multiple payment gateway options, and therefore the choice of proceeding without having to necessarily register.
An extensive inventory will need to be backed by a seamless buying process, the key eCommerce trend, to face out from the big competition within the eCommerce space.
6. Multi-Channel Customer Service
Even while many businesses believe their websites and apps to plug and sell products, they can't ignore the scope that lies in engaging various other channels to determine strong communication and presence — one among the highest eCommerce trends for 2020.
Customers have started increasingly communicating with brands through multiple channels and using various touch points during their shopping journey. For retailers, this suggests disseminating information through multiple sources of communication.
Alternatively, a multiple-channel service which may be a combination of emails, chats, calls, etc allow users to succeed quicker and expect the difficulty to be resolved sooner. Thus multiple-channel service makes it to our list of the highest eCommerce trends 2020.
7. No Free Returns
Free returns can aggressively bring down profit margins and threaten the business. Businesses increasingly got to increase warehouse space, hire staff and more departments for returned products. In-Store or stricter return policy can nip this within the bud.
8. Social Networks
Social network channels like Facebook have invested within the "Buy Now" option. This enables the buyer to shop for the merchandise without even leaving the social media platform. This customer-centric social selling can boost sales.
9. Influencer marketing
With social media on the increase , the main target of the audience has shifted to the digital landscape. This has resulted within the old ways of advertising becoming ancient. Brands are moving to influencer marketing. Businesses can capture attention through someone who already has their audience's ear.
It's important to create a bigger following and a stronger brand reputation to leverage influencer reach. This eCommerce marketing trend is all about connecting, a bit like marketing is today. you'll team with influencers to offer:
- Discount codes
- Competitions and contests
- Giveaways and getaways
10. Video Marketing
Most folks look to reviews before purchase, and increasingly we’re looking specifically to product review videos before we buy. In fact, research suggests that 62% of consumers watch product review videos before making a sale , and 84% are convinced to shop for a product or service after watching a brand’s video.
Why is this? Well, it’s an enticing and easy-to-understand thanks to answer questions, explain, or recommend. For samples of doing this well, look to organizations within the software space like Headspace and their introduction to their app, or to the present promotional video for Duolingo.
Remember- not every trend will fit your business. There are many trends out there- confirm you've picked the proper one before you invest money. It must match your brand tone, image, and goals. It also must be engaging enough for patrons to enjoy.