By Agosh Baranwal on 5/29/20 10:47 AM

    Follow these simple tips to grow your online store

    With the ever-pacing Digital trends in India, our e-commerce market has been estimated to grow more than four times by 2022. Online shoppers are expected to reach more than 220 million by 2025 thus establishing that there hasn’t been a better time to start an online store in India. Here’s a graph representing the e-commerce market revenue in India in 2017, and provides a forecast until 2023.Untitled design

    Despite of this advantage, it can be impeccably difficult to get your ecommerce platform to succeed without some major hiccups. Here we will discuss few tips to start an online store to ensure revenue generation and growth stability. By the end of this guide, we will have covered every basic aspect of starting your own ecommerce website. For further queries you can always turn to our customer service.

    1. Product is the foundation of all -

    “Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.” - Anthony Volodkin, founder of HypeMachine

    Your product should shine among your competitors. If not perfect, it should be at least free of basic flaws and errors. Choice of products and a solid business plan contribute majorly in the long-term success of your online business. You can take ideas from other similar online businesses especially researching what their refined business model and product line looks like.

    Set-up an efficient website. Your eCommerce website acts as your online store and will sell products and services through online or offline payments. It will be your primary Point of Sales (POS) and goes hand in hand with your product line. Take it a step further by gathering all the necessary details a customer would need to buy your product including a trusted payment gateway and clear, professional images.

    Keep innovating. Whatever your mode of product sale is – Subscription, services, or commodities, continuously refining them is a must. Keep the customer’s need in mind, decide who your primary sales target is and move accordingly. Research can lead you to identify better products to sell and give you a great understanding of their shortcomings.

    Mobile-friendly website and if budget allows, launch an application. Smartphones are profitable and promising shopping platforms for the retail industry in India. Studies revealed that about 27 percent of digital buyers in the country made an online purchase via their smartphones/mobile on a monthly basis, and 24 percent stated purchasing online goods and services weekly.

    2. Design plays a major role:


    First impressions matter: Your website must compliment your product. Picture it as your storefront, catalogue and infrastructure all combined into one. Keep in mind, Social media drives discovery but it’s not where most shoppers buy: Your website will represent over 90% of your sales. Take a look at some of our easy-to-customize templates crafted by world-class designers to help create the web’s most expressive online stores:

    3. Customer satisfaction is the true measure of your success


    Focus on retention. Acquiring new customers is a win, but it also often requires a lot of resources and hard work. On the other hand, the costs required for repeat business are generally lower. It is cheaper to retain a customer than to get a new one. Your customer interaction team must be well-trained and informed at every time. Losing customers not only means a hitch to your revenue, but also reduced prospects of getting new ones due to loss of trust.

    “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”- Jeff Bezos, Founder of

    Many businesses employ budget-friendly online methods to keep their customers engaged in their services and products. Email marketing and personalized messages at the right time are a great way to do so.

    Identify your customer base. Picking up the right customers to target for your product sales through online ads, relevant designs and content is the way to go. How to find the right segment for you and refine it continuously so as to increase ROI? Social Media is not only your business’ promotional tool but also one of the best feedback platforms. Facebook ad results go a long way in analysing your potential customer base including place, age and interests. Google Analytics helps you in identifying who is visiting your website and where your customers live.

    “Amazing things will happen when you listen to the consumer.”

    Jonathan Midenhall, CMO for Airbnb

    Abicart, having helped ecommerce websites across to build, run and scale makes a great choice to partner with. With more out-of-the-box features and no hidden fees we have been helping enthusiastic entrepreneurs like yourself taste success.

    As aptly said by Henry Ford:
    “Whether you think you can or whether you think you can’t, you’re right!”

    Abicart, having helped ecommerce websites across to build, run and scale makes a great choice to partner with. With more out-of-the-box features and no hidden fees we have been helping enthusiastic entrepreneurs like yourself taste success.

    We cater all your needs including Shipping, Payment Providers, SEO optimization support, Social Media Integration, Google Analytics dashboard and much more. Start your one month’s FREE trial today! Visit :

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    Headings: Marketing, How to start, Tips